SSP and Welcome Break expand Upper Crust franchise deal

12/06/2018 - 08:55
As part of food and drink travel operator, SSP’s partnership with Welcome Break, it is to open further Upper Crust franchise units at Warwick South and North services this week (13 and 14 June respectively).

The news follows the success of the duo’s first Upper Crust site at Oxford Services, which opened in April and was “enhanced for the motorway forecourt market” with pasties and sausage rolls from SSP's Pasty Shop range.

SSP commercial director Sukh Tiwana commented: “We are delighted to have begun this partnership with Welcome Break.

“This new partnership will help us achieve a stronger presence in roadside dining, alongside our established presence in rail and air, and we look forward to securing further new opportunities for our Upper Crust brand.”

Robbie Bell, Welcome Break chief executive, added: "We are pleased to partner with Upper Crust at select Welcome Break locations across the UK.

“Welcome Break’s mission is to be famous for giving people on the move what they want, when they want it, in a passionate and profitable way, which is supported by SSP’s knowledge and understanding of the travelling public.”

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