Sodexo wins eight-year deal with Swansea City Football Club

Sodexo wins eight-year deal with Swansea City Football Club
The Liberty Stadium, home of Swansea City and the Ospreys
12/06/2019 - 05:00
Global services company, Sodexo, has won the exclusive catering contract at the Liberty Stadium, the home of Swansea City and The Ospreys.

The eight-year contract starts in June 2019 and will see Sodexo providing catering on event days throughout the stadium in all lounges and general admission areas.

Chris Bray, chief executive of sports & leisure Sodexo, said: “This new partnership with Swansea City Football Club will see Sodexo bring its world-leading expertise in catering and venue and event management to South Wales.

“Working with Swansea City gives us a great opportunity to deliver a fantastic experience for spectators and host a wide range of conferences and events on non-match days.

“At our other stadiums we have strong relationships with the local community, and the Liberty Stadium will be no exception. We look forward to bringing fresh, innovative, responsibly-sourced local produce to stadium visitors.”

Sodexo also has catering contacts with Newcastle United’s St. James’ Park and Northern Ireland’s National Football Stadium at Windsor Park.

Chris Pearlman, Swansea City’s chief operating officer, said: “We chose to partner with Sodexo for the next eight years because of their proven ability and reputation to deliver first class food, service and hospitality. We will work in partnership with Sodexo to deliver an enhanced fan experience supported by smart technology.”

Sodexo plan to invest in new digital screens and a stadium wide EPOS system to support speed of service in the public areas. A new hospitality experience will be launched in 2020 and further facility investment in a new bar area.

Sodexo has won the contract for non-match day sales to help drive additional revenue for the stadium, drawing on its expertise in the sports and leisure sector.

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