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Baker Street’s stollen bites drive seasonal opportunities

26th Aug 2022 - 04:00
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Baker Street is giving foodservice customers the chance to tap into seasonal opportunities with the launch of its stollen bites.

With Christmas markets rising in popularity, Baker Street’s stollen bites (275g) will provide caterers with the opportunity to create an authentic Christmas market menu in minutes. According to research almost 50% of consumers said they buy stollen over the Christmas period.

Suitable for vegetarians and made to an authentic German recipe featuring raisons and marzipan, Baker Street’s sweet treats have proved popular since they were launched to retail 2020. Now they are available via Booker foodservice in time for Christmas 2022.

Scott Oakes, commercial manager for Baker Street, said: “We have recognised the rise of Christmas markets and that has prompted us to extend availability into the trade.

“Whether they are on the fringe of a successful festive market themselves, or in a position to provide an authentic alternative to what can be a costly night out in current climate, our stollen bites are a quick, easy and fuss-free way to tap into demand.”

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Written by
Edward Waddell