Premier Foods introduces Ambrosia Frozen Custard to foodservice market

Premier Foods introduces Ambrosia Frozen Custard to foodservice market
03/03/2017 - 14:16
Custard brand Ambrosia will be introducing the first branded frozen custard in a new 100ml format to the foodservice channel, helping operators to capitalise on the popularity of the American ice cream trend.

The new on the go tub format comes complete with a spoon and is consistent with the original Ambrosia Frozen Custard. Made from fresh West Country milk and cream, the range will consist of two delicious flavours including Vanilla and Vanilla with Chunky Fudge.

Sarah Robb, channel marketing manager at Premier Foods, said: “Consumers are becoming more adventurous in their tastes and are searching for different products inspired by international trends. With this in mind, we are delighted to be bringing the first branded frozen custard to the foodservice channel, giving operators an opportunity to capitalise on the growing American trend through a trusted brand. Ambrosia is known for providing people with a ‘Taste of Happy’, and we aim to celebrate the role the brand has in brightening the everyday with our frozen custard.”

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