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The world wants to eat a full English breakfast, says VisitBritain report

29th Oct 2010 - 00:00
Abstract
Britain has scored a decisive triumph in the battle for culinary supremacy, at least in the morning. The world wants to eat a full English breakfast, a VisitBritain report reveals.
The traditional plateful comprising scrambled eggs, sausage, black pudding, bacon, and perhaps mushrooms, grilled tomatoes and fried bread is astonishingly popular worldwide. Researchers polled 26,000 would-be travellers in a range of countries and asked them to mark out of seven how much they agreed with the statement ''I've always wanted to try a full English breakfast. Only the Irish and Germans gave the meal less than four ( the line that signifies 'neither agree nor disagree') – suggesting that for many potential visitors to Britain trying a 'full English breakfast' is very definitely on their agenda. Among those keenest to sample a full English breakfast are potential visitors from Russia, Brazil and India. This news comes at a time when British people are becoming increasingly perplexed at the views expressed by some international critics of this country's food. Many sceptics claim British food is like our footballers. They say: it's solid, with its heart in the right place but perpetually underperforming. Sandie Dawe, chief executive, VisitBritain said: "Trying local food is a great way for visitors to experience British culture. Our research shows that, whether it's haggis, pasty, bakewell tart, sticky toffee pudding, Lancashire hot pot or bara brith, sampling our goodies is an essential – and enjoyable - part of a visit to Britain. "Britain now has some of the world's most celebrated restaurants and our pubs and cafes now offer some of the best regional specialities and locally-sourced grub across the whole of the country. Pubs can be a really welcoming leveller because they give tourists a chance to feel a part of authentic British life and to join in."
Written by
PSC Team