Chameleon is offering operators any design they like, in a variety of finishes, while it says it can also match any RAL or Pantone colour.
The designs use food safe vinyl wrapping, are heat resistant from -40°C up to 140°C and has been awarded a BI fire rating.
As part of the service, Chameleon will create graphics in-house or, alternatively, customers can provide their own designs.
Malcolm Harling, sales and marketing director of Williams, said: “Businesses are under constant pressure to innovate and stand out from the crowd.
“Chameleon is a show-stopper, it’s the perfect way to personalise equipment and make an impact.”
Williams says the cost of Chameleon will depend on the selected model and the complexity of the graphic with prices available on application.