Alongside Wexiödisk country manager UK & Ireland UK, John Shepherd, were managing director Magnus Titusson; sales and marketing manager Henrik Florentzson; Lisa Rosqvist, communications manager; and Per-Anders Ahlgren, aftersales service manager.
Together, they provided an overview of Wexiödisk, sales and future forecasting, an update of the company’s equipment portfolio and plans for the future.
First Choice Group and Crystaltech also joined the company at its two-day event, which took place at the First Choice Group training facilities (Staffordshire), as the official spare parts and service providers to Wexiödisk UK.
They delivered their own presentations on their respective businesses, outlining the support that is now available to Wexiödisk dealers, partners and customers before running training sessions with a number of Wexiödisk appliances.
Shepherd said: “It’s rare to have all our dealer customers together in one place, so we were delighted to provide them with an update on our company, discuss the First Choice Group and Crystaltech offering, showcase latest equipment and deliver hands-on training with some of our most popular machines”.
First Choice commercial manager, Steven McLaren, added: “(The ‘Swedish Brilliance’ event) was a fantastic two days, where together we shared and generated a range of new ideas that will harness the ‘Swedish Brilliance’ of Wexiödisk and drive its business to new heights in the UK”.