23rd Jun 2017 - 13:09
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Abstract
Weetabix Food Company UK & Ireland has appointed Claire Canty as the new head of innovation.
Her latest appointment sees her move from a cross-functional role as part of the sales team back into the marketing team, where she began her Weetabix career four years ago as senior brand manager for Weetabix minis and Weetabix Original.
In her new role, Canty will be responsible for delivering this year’s NPD plan, as well as developing Weetabix’s five-year innovation and renovation strategy. She replaces Paul Aikens, who stepped down from his role in May 2017.
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