A senior lecturer in competition economics at the University of East Anglia (UEA), Dr Peter Ormosi’s first series of five short videos addresses topics such as “the economics around food waste, the ‘Ikea effect’, inequality, trade and cartels.”
Hoping to “highlight the importance of the subject to a wider audience” as well as “developing new undergraduate students’s interest in economics,” Ormosi said: “With this channel, I take economics off the blackboard and put it instead on the hypothetical chopping board, in order to give it to people whose lives could be transformed by it.
“Hopefully it will inspire people to take an interest in the subject and show how the study of economics can benefit all.
“I’d like to show people that economics is quite cool, and we will all be in situations in our lives where we would find it helpful. I’m trying to cover topics that have something to do with economics, but are also topical and part of current public debates, to make sure they are as accessible and relevant to as many people as possible.
“I love cooking but I am no professional chef or food writer, so I’m sure there are people out there who could give me some cooking tips!”
Ormosi, who originally planned to write a book combining economics and cooking before deciding videos would “work better,” plans to produce another series in the coming months, with the price of food, sugar tax, and competition among the topics to be covered.