Brown, who takes the newly created role after working for Sodexo for over seven years, believes the creation of a customer-focused ‘high performance sales culture’ will mean the company stays ahead in the market.
Brown said: “There is no doubt that we operate in a very competitive industry and the only way to stay ahead of the competition is to differentiate ourselves, to look at things differently and completely concentrate on a customer-engagement sales strategy.”
Brown’s new strategy will be unveiled to senior sales leader before it is delivered across Sodexo’s 35 UK sites, which are now operating under her control, and major events.
Austin Tilsley, managing director of Sports and Leisure Sodexo UK and Ireland said: “This is an exciting time for the business and our newly created sales leadership team gives us the correct structure to support our accelerated growth plans.”