With a global spotlight ‘firmly’ on the importance of freshwater with World Water Day upon us today (22 March) the concern follows in the footsteps of campaigns such as Sky’s Ocean Rescue which has been driving awareness of the unsavory facts that more than eight million tonnes of plastic is thrown away each year and washed out to sea. By 2050, it is estimated that the amount of plastic in the world’s sea could weigh more than all the fish.
Adam Lenton, Marketing Manager at EauVation, said: “It’s not just about the toxic wasteland that we are creating in our oceans - with marine animals ingesting plastic, this issue is increasingly having a direct impact on our food chain. With the lid being lifted on the shocking effect plastic is having on marine life, it is vitally important that the Hospitality sector moves away from single use plastic bottles on tables before it is too late.
“For those restaurateurs who are looking for viable options that allow them to move away from single use plastic there are growing solutions of freshly purified water systems.
With it taking 450 years for a drink bottle to be broken down, one study estimated that there are almost 15 trillion pieces of micro plastic in the oceans. These particles are easily eaten by marine creatures, with often devastating effects.
“However, recent revealed that knowledge is still limited. For example, only 28% knew that freshly purified water solutions can also deliver chilled sparkling water – not only an environmentally-friendly option but a popular choice amongst consumers when dining out.
“We’re calling on caterers on World Water Day to take stock and consider these issues and, even better – to support and drive change. The focus on the use of plastic is only going to increase and so now is the time for us all to come together and make positive purchasing decisions for the future of the sector and the planet.”