The £8 million marketing campaign includes nationwide advertising centred on the ‘Everything’s Pukka’ strapline.
Pukka Pies CEO, Rachael Bouch, said: “A Pukka Pie is a comforting good mood food and we’re hoping the new campaign resonated too, illustrating that whatever our life’s ups and downs, ‘Everything’s Pukka’ with one of our heartwarming pies.”
The campaign coincides with the launch of the New Best-Ever range, a renovation of the company’s best-selling pies
The company, whose pies are sold in fish and chip shops, stadia and butchers, has invested heavily in consumer testing and product development for the relaunch. The pies’ pastry now contains butter and the all-steak pie has undergone a total recipe change.
Bouch said: “Following very positive independent taste-tests of our New Best-Ever range, we’re looking forward to seeing how they go down with the public.
Pukka Pies’ poster advertising campaign will feature at over 2,500 sites nationwide.