The guide delivers nine costed recipes inspired by the results of exclusive independent research commissioned by Premier Foods.
Sarah Robb, channel marketing manager, said: “With Mother’s Day and Easter arriving early this year, chefs need to make sure they are prepared.
“In addition to exploring new recipes, outlets need to consider putting on set menus or special offers to attract consumers, as well as finding the best way to advertise their offering in advance.
“Our guide was a real hit last year with our customers so we hope that by relaunching this for 2016, we are giving chefs a good steer on what consumers are looking for when eating out over these occasions.
“With 55% of consumers opting to eat out for Mother’s Day and 45% on the lookout for a ‘special’ menu, there is certainly a big opportunity for caterers to increase sales.”
The guide features Bisto Gluten Free Gravy for operators looking to provide gluten free options as the free from market continues to grow.
To celebrate the two key events, which fall early this year, the manufacturer is also running an online competition giving chefs the chance to win afternoon tea for two at The Dorchester. To be in with a chance of winning, chefs must simply download the guide from the Premier Foodservice website by April 10th.