Jimmy Pierson, director of ProVeg UK, said: “More people than ever before are switching to plant milks to improve their health and so that cows no longer need to suffer for the sake of a cuppa. We are moving into a new post-milk era, where people make healthier, more compassionate choices that benefit all animals, humans and the planet.
“There has been a big cultural shift away from cows’ milk in recent years with huge numbers of people, particularly the young, realising that there is nothing you can get from cows’ milk that you can’t get from plants, and that alternatives taste great. Many are also questioning whether it is normal or natural to drink the milk of a different species.”
While the global plant-based alternative industry is set to top $16 billion in 2018, the dairy industry is continually diminishing – the number of UK dairy farms shrinking from 13,000 to less than 9,500 over the past 10 years, and is expected to reach less than 5,000 by 2025, according to ProVeg UK.
Coming together promote plant-based alternatives to dairy, UK vegan and animal organisations hope to raise further awareness and drive popularity this World Plant Milk Day, whilst a number of restaurants across the country will also offer deals and events to make plant milks more accessible for the week.
For more information visit www.worldplantmilkday.com.