He said: “KNEAD has been a project I've been working on for some time, and I can’t wait for you to come and experience what we have created.
“We have worked really hard to give our customers something different, making sure we use the best possible ingredients and give customers the greatest service.”
Open daily for breakfast and lunch, the menu will focus on British classics and serve handcrafted barista coffee, bacon sandwiches, handmade pies, mash and gravy, sausage rolls sold by the inch, deli sandwiches, as well as freshly baked pastries and cakes.
Allowing customers to choose their own rolls or pieces of bacon, served from an open plan kitchen, the venue will also come fully equipped with mobile charging points and access to the station’s free Wi-Fi.
Chief executive of SSP, Simon Smith, commented: “We are delighted to be working with one of the country’s most celebrated and recognised bakers to bring a concept that’s new and exciting to the people who travel through or live and work in and around Euston.”
Hamish Kiernan, commercial director of retail at Network Rail Property, added: “The fact that Paul Hollywood has chosen Euston station as the site of the very first KNEAD is an indication of our stations’ excellent reputation.
“Network Rail stations have already established themselves as destinations in their own right and our retail offer means more people are coming to our stations to shop, meet and eat. KNEAD makes an exciting addition to Euston that we hope our customers and passengers will enjoy.”