In the role, Futter will support the Panasonic team with training, demonstrations, menu development and product promotion.
Ian Phillips, sales and marketing manager at Panasonic UK Ltd, said: “The time is right to recruit Tim into this role so that we can maintain our high levels of customer support as we increase our profile.”
The appointment of Futter comes alongside the launch of Panasonic’s new website with the aim to make it easier for customers to navigate.
The website, which went live today (June 6th), will feature information for chefs and buyers and a number of videos containing recipe ideas and ways to use a microwave.
Phillips said: “As we head towards our 100th anniversary next year we are working on raising our profile and have some fantastic new products to launch in the next 12-18 months that will broaden our reach, alongside the traditional microwave market so it was important our customers could access the information they needed.”