Having surveyed 2,000 adults across the country, Young’s found that buying home-grown products is of increasing importance to British consumers – many deeming it the best cuisine in the world as it “reminds them of their childhood.”
For those in agreement, fish and chips, roast chicken and shepherd’s pie all made the list of top 10 favourite British meals, labelled “traditional and comforting” by 60% of respondents.
Foodservice director Adrian Greaves said: “This research has been particularly valuable in highlighting the consumer’s preference for British-made products.
“As such, we want to encourage chefs, caterers and operators in foodservice to buy British food, which not only supports the British economy and environment, but also gives their customers exactly what they are looking for.”
As such, the company has since joined the Made in Britain organisation, which helps consumers “quickly and easily recognise British-made products” through the Made in Britain mark. Greaves continued: “By partnering with the ‘Made in Britain’ organisation, we (Young’s) aim to highlight how by buying British will reflect positively from a customer’s point of view too.”