Vianet’s study of 2,000 consumers revealed that 63% of people would switch to paying with contactless if it was available on a vending machine.
Matt Lane, managing director, Vianet said: “Today’s consumer is time poor and increasingly seeking faster transactions. People have become accustomed to buying things online at the click of a button and this habit is altering the way they make purchases in retail – especially convenience purchases, such as food and drink.
Barclaycard’s Spending Index recently revealed that during 2016, contactless payments rose 218% at service stations, 136% in supermarkets and 87% in convenience stores.
Lane added: “The fast rise in contactless cards and increased acceptance in retail outlets will inevitably be accompanied by rising consumer expectations – namely the ability to use the contactless payment process whenever and wherever they go, certainly for low priced items, and everyday convenience purchases.
“This presents a golden opportunity for vending operators to drive sales by providing a robust, quick payment transaction that reduces the barriers between the customer making a purchase. Smoothing the customer journey works two-fold as it encourages spontaneous sales and also drives repeat custom thanks to a seamless experience.”