Jones will feature in advertising and promotional campaigns over the coming months and his appointment coincides with the brand’s new, limited edition salt and Vinnie-gar crisps.
London Crisp Company's founder and managing director, Thomas Lock, said: “Britain’s best loved hard-man is the perfect inspiration for the London Crisp Company’s classic flavour.
“Our salt and Vinnie-gar crisps are a no-nonsense flavour with a classic crunch, and Vinnie’s links with London (he was born and raised in Watford, and had two playing spells with Wimbledon FC, and one with Queen’s Park Rangers), make him our ideal partner as we look to grow to expand internationally and become a major player in the UK snack market.”
Founded in 2015, London Crisp Company crisps are stocked at Fullers Pubs.