Cunliffe will be responsible for working with the company’s national portfolio of clients and overseeing its business development strategy.
Simon Lloyd, managing director, Lloyd Catering Equipment, said: “Jason brings with him significant sales experience and a proven track record of working in the industry. His knowledge and understanding of the industry, coupled with his clear passion for delivering exceptional customer service reflects our own values and he’s settled into his new role within the business well.
“Last year we celebrated our 60th anniversary, a significant milestone for any business and Jason’s appointment marks a key element of our future business development plans. I’m confident that he will be a tremendous asset to the business and he’s already making his mark on our future growth plans.”
The appointment coincides with investment by the south Yorkshire-based company that has created new purpose built development kitchen facilities and developed new technology at the company’s headquarters.