The site now offers access to key categories, special offers, promotional brochures, branch locators and the ability to track orders in real time.
The website, which uses the same technology as the recently launched JJ’s app, also has the capabilities to make suggestions based on customers’ previous shopping habits.
Mushtaque Ahmed, chief operations officer at JJ Food Service, said: “Speed of service is absolutely vital for our customers. With the new website, they can enjoy a quicker more efficient shop.
“With the rise of online grocery shopping, it has become imperative for food and drink wholesalers to optimise their online services. We have responded by making it even easier for our customers to order online. Together with the new app, we are prepared to move with the times.”
The JJ Food Service website first launched in 2008 and now accounts for 63% of total group sales.