Terry Larkin, group general manager, JJ Food Service, said: “We are delighted about our partnership with the London Food Board and the HCC.
“Through making some changes to the menu as well as increasing healthier options available, we want to encourage fast food businesses to purchase healthier products which, in turn, we hope will have a positive impact on what customers eat."
JJ has produced and distributed a ‘healthier eating’ brochure to its 13,000 fast food customers in the London area.
Rosie Boycott, chair of the London Food Board, said: “Getting JJ’s on board is a massive step forward for the Healthier Catering Commitment and I am encouraged that they are taking a lead to change the terrible health outcomes of so much of London’s fast food.”
The HCC food award is given to fast food outlets, which have met a minimum requirement of healthy catering criteria.
The initiative aims to support and work with takeaways and quick service restaurants in making small, but healthy changes. Over 500 businesses are accredited and as of January, 22 London boroughs signed up to support the scheme.