13th Jan 2009 - 00:00
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Celebrity chef Jamie Oliver is set to open a series of food stores where shoppers can cook the ingredients they buy under the watchful eye of professional chefs, according to The Evening Standard.
Oliver's first store is set to launch in Clapham, London next month, with plans in place to open more ventures during the next couple of years.
"I've wanted to create something special like this for a long time, something which offers the support and solutions in the neighbourhood that people need these days as so many people were never taught to cook at home or in school", explained the renowned chef. Oliver currently runs the Fifteen chain of restaurants and recently secured a deal with Canary Wharf Group PLC to open his latest establishment, Jamie's Italian. In addition to this, Oliver is supporting the Rooting for Pigs campaign that launched yesterday (12 January) by the RSPCA.