The survey of over 1,000 consumers found that over 50% of workers would be willing to pay more for a better quality cup of coffee at work – up to £2.02
A third (33%) of workers leave the workplace during the day to buy coffee, with 66% of these doing so because they think the quality is better.
Phil Smith, head of category and insight, UCC Coffee UK & Ireland, said: “Currently, only one in three employees expect a great coffee at work, presenting a great opportunity for caterers.
“Many have yet to fully realise this, which could be due to a range of factors including resource and training. But the reality is that there is the potential to increase sales by delivering a great coffee experience that will keep employees on site during work hours.
“Creating an experience that competes with the high street doesn’t need to be complicated. Caterers should focus on getting the basics right – coffee that tastes fantastic, great service and good value.”
The survey also found that the average worker drinks between two and three cups of coffee a day at work and would pay more at work for taste, convenience and quality.
Research was conducted by Allegra Insight in November 2015 on behalf of UCC Coffee UK & Ireland.
View the full infographic below.