16th Jan 2008 - 00:00
Abstract
Starbucks Coffee Company has announced a new licensing agreement with the Beatles Story visitor attraction in Liverpool.
The coffee shop will have Beatles memorabilia and 1960s style artwork throughout the 2,500 square foot store and will employ between 10 and 15 people.
Jerry Goldman, Director of the Beatles Story said: "The Beatles Story is recognised as Liverpool's top visitor attraction. We have gained this position by always delivering a world class product and customer service. We are therefore thrilled that Starbucks are our partner in offering new world class facilities to the hundreds of thousands of customers who visit us each year from all over the globe" The introduction of Starbucks licensing to the UK in 2005 has been a significant development for the company, which has enabled them to share the Starbucks Experience with new customers in locations which previously would not have been accessible to the brand, such as hotels, transport hubs, business centres and universities.