The new agreement will see Elior’s existing operating brand, ‘Murrayfield Experience’, evolve and rebrand as ‘Scottish Rugby Hospitality’.
Catherine Roe, chief executive of Elior UK, said: “For seven years, Elior has been proud to serve the home of Scottish rugby by promoting quality local produce, providing exceptional customer experiences and growing Scottish Rugby’s commercial income.
“This new contract and investment gives us the opportunity to turn those strides into leaps and create memorable experiences for conference delegates, entertainment guests and rugby supporters for years to come.”
Investment made by Elior will be used to develop the stadium’s hospitality and conference suites. Elior will also support the setup of new bar facilities around the stadium and implement new technology to simplify operations and improve the ongoing customer experience.