9th Jan 2009 - 00:00
Abstract
Walkers has announced the six flavours that will now face the public vote after a campaign asked the public to invent a brand new flavour of crisps.
The six final flavours are: Chilli & Chocolate, Fish & Chips, Onion Bhaji, Crispy Duck & Hoi Sin, Cajun Squirrel and Builder's Breakfast. Each new flavour was chosen by a judging panel fronted by Heston Blumenthal. It will now be up to the public to vote and decide which one stays on sale permanently. Heston Blumenthal said: "The complexities of flavour fascinate me and to watch the British public get so excited about taste has been absolutely inspiring. We've had an incredible response and sifting through the entries has been quite incredible. We feel however that the six final flavours offer something for everyone from classic British dishes such as Builders Breakfast and Fish & Chips, to the more exotic flavours of Onion Bhaji, Chilli & Chocolate, Crispy Duck & Hoi Sin and of course Cajun Squirrel. I can't wait to see which on the public choose as their winner!" James Stillman, Head of Flavour Development for Walkers and part of the judging panel commented: "The final flavours embody the criteria we always look for in our new flavours – they are inventive, exciting and taste great as a crisp. The inspiration behind the flavours showed us how creative our finalists are." The six finalists are from all around the UK: Chilli & Chocolate by Catherine Veitch from High Wycombe: Chilli & Chocolate might sound like a crazy idea for a crisp, but the combination is actually scrumptious. Spicy heat with a cocoa kick!" Fish & Chips was chosen by Jane Hallam from Sheffield: "Fish & Chips is one of the most famous national dishes, so I felt sure that it would be something that could be enjoyed by everyone." Onion Bhaji by Carole Wood from Durham, Buckinghamshire: "Onion Bhaji has a delicious, mildly spicy taste and will taste great as a crisp." Crispy Duck & Hoi Sin by Victoria Howard from Northwich, Cheshire: "Crispy Duck & Hoi Sin has been a long-time coming – it's a favourite Chinese dish, so hopefully it will be everyone's favourite crisp too." Cajun Squirrel by Martyn Wright from Hednesford, Staffordshire: "This gentle Cajun flavouring will be delicious for the public and although the idea might sound bizarre, it really works. No squirrels were harmed in the making of these crisps!" Builder's Breakfast by Emma Rushin from Belper, Derbyshire: "The combination of bacon, buttered toast, eggs and tomato sauce is mouth-watering and I know it will be a hit with the British public." The public can now vote for their favourite flavour of crisps until the 1st May 2009, via a free SMS text message, courtesy of O2, or via the Walkers website www.walkers.co.uk