Available with immediate effect via the Group’s 13 independent wholesale members, the Catering Essentials brand aims to provide a range of essential products at low prices.
Products will still go through the same selection process and meet the food safety requirements that customers have come to expect from the Group’s Country Range brand.
There will initially be 15 products crucial to kitchens in the cost sector but more lines will be added this summer. This includes tomato ketchup, mayonnaise, baked beans, frozen peas, mixed vegetables, beef burgers, Chocolate Fudge Cake, Victoria Sponge Cake, Lemon Cake, Carrot Cake and Toffee Butterscotch Cake.
Dean Pendlebury, head of trading at the Country Range Group, said: “We recognise that where budgets are being squeezed, sometimes swapping into lower-priced versions of core products can make all the difference to the bottom line.
“Our job as a group is to ensure our customers have the ultimate choice and this new Catering Essentials brand will further strengthen the multi-tiered offering, whatever the business or budget.”