Following the announcement that ZSL London Zoo aims to become “single-use plastic bottle free” - providing beverages without the use of plastic or glass – the group sourced its environmentally-friendly ‘Wine in a Can’ product with the help of its wine supplier partner, Jascots Wine Merchants.
Katie Deem, senior category manager for CH&Co Group, commented: “ZSL is a champion of #OneLess, which is driving change to reduce the amount of plastic entering our oceans and ZSL London Zoo is aiming to be plastic-free site by the end of the year.
“When we were asked to find a solution to serving wine that also didn’t involve the obvious hazards of glass, we were more than happy to accept the challenge. Working closely with Jascots Wine Merchants, we discovered ‘Wine in a Can’, which although huge in the States, has not yet taken off in the UK. Given the clear sustainability benefits and quality of the product, it made perfect sense to introduce it to other visitor attractions within our portfolio.
“We take our commitment to sustainability very seriously and we’re thrilled to be leading the way in introducing this high-quality, environmentally-friendly solution to UK day visitor catering sites.”
Made from 100% recyclable materials, the single-serve cans (187ml) are available in Appellation d’Origine Controllée Corbières red, white and rose, and can be purchased at CH&Co client sites, including: ZSL London Zoo, Wakehurst Place, Tower of London, Elstree Studios, Royal Botanic Gardens, Kew and Birmingham Botanical Gardens.
Managing partner at Jascots Wine Merchants, Miles MacInnes, added: “We see huge potential for wine in cans in the future, as long as it’s high quality like these [CH&Co’s cans] are.
“The environmental benefits are clear due to the much lighter weight and easier recyclability of can compared to glass and plastic bottles. There is also a trend towards smaller serve sizes as we continue to drink smaller quantities of higher quality wine in the UK but perhaps even more exciting than these benefits is the fresh, cool, unfussy feel of cans that has been promoted by the craft beer movement. For these reasons, we can see wine in cans being preferred by many, particularly younger, drinkers in the near future.”