The survey of 400 independent operators of care homes, pubs, fast food outlets and school canteens also reveals the impact of missing stock and substitutions, and the customers' suggestions for how these can be addressed.
Caterers said wholesalers and suppliers could help them with training, not only of new staff, but of senior management who do not appreciate the financial and legislative pressures on their kitchens and canteens.
Packaging topped the demands for more support from supplier companies. Respondents would like to see a reduction in plastic packaging, or help in disposing of it.
While 80% of respondents visited their wholesaler’s web site at least once a month, many felt there was currently no ‘one stop shop’ for the information they needed, including product details and notification of legislative changes.
FWD chief executive James Bielby said: “In a tough competitive climate, the 330,000 operators supplied by our member wholesalers are increasingly turning to their supply chain partners for support.
“Both distributors and manufacturers have a role to play in ensuring the best possible service to caterers, and we are aware that they increasingly have other supply options.
“As the survey shows, there is a need for closer co-operation and better understanding of the pressure that our foodservice customers operate under.”