Big Draw winners get ready to revitalise Heinz' sauce range

Split into 0-4, 5-8 and 9-12 age groups, the winning trio are: Ellie Tempest from the Wirral in Merseyside, Paige Frost from Witham in Essex, and Gemma Leask from Stanley, Perthshire. During the summer of 2011, customers will see Ellie's artwork emblazoned on Heinz tomato ketchup, Paige's on Heinz mayonnaise and Gemma's on HP brown and salad cream. As well as seeing their masterpieces making their debut, they will all receive £150 cash, a wall canvas of their design and an annual family pass for Merlin Entertainments. Brand manager for Heinz Foodservice Samantha D'Silva said each winning design painted the perfect picture of what Heinz sachets and their distinctive sauces represented. "They bring to life the top selling portions in foodservice and are guaranteed to put a big smile on customers' faces," she said. "They will be available to UK pubs, fast food outlets and leisure venues next year." Second and third place runners up received £100 and £50 respectively, plus a wall canvas of their winning designs. The outlet with the most entries was The Nightingale pub in Balham, London, winning a year's worth of free Heinz sachets, plus a wall canvas of the winning designs. The competition was launched following research which revealed that the condiment range and its quality was more important to customers than the alcohol brand and soft drink brand served. To enter, kids had to pick up a Heinz Big Draw activity kit from participating foodservice outlets, which contained a placemat, crayons, pencils and a freepost envelope.