By revising procurement policies and its food and beverage offering across the 30 plus venues that it caters for, Amadeus claims that it will remove seven tonnes of sugar - equating to 30million calories - from its food chain in the next three years.
Managing Director of Amadeus, Kevin Watson said: “At Amadeus, we believe it is the responsibility of caterers to provide consumers with healthy eating options which enables individuals to make positive food choices that benefit their health and mental wellbeing.
“Our pledge to tackle sugar consumption head on underlines our commitment to this across our complete portfolio of venues and events.”
Following the announcement, the company has already begun revising menus across its catering portfolio, including the NEC Group and Cadbury World, to assess how it can reduce or substitute sugar without comprising flavour. It has also claimed to look at promoting low fat options, to encourage customers to make healthier food and drink choices.
In addition to all new menus and recipes which will be devised according to strict sugar reduction guidelines, Amadeus’ procurement team will also have to consider reduction targets when sourcing new suppliers.
Marc Frankl, food and beverage director for Amadeus, said: “As a team, we are motivated by devising innovative new menus and catering concepts that are both healthy and delicious – from our ‘Food for the Brain’ accredited menu at the ICC to our PURE catering concept that focuses on ‘super foods’ that support the body’s ability to function at its optimum capacity.
“We will be looking at ways in which we can reduce sugar without impacting on taste or the overall customer experience. For example, we have recently trialed promoting low-sugar and sugar free drinks products over full fat options at our two arena venues which has been extremely successful and something we will look to roll out across all our venues.”