After a trial at the Library of Birmingham, Amadeus will be installing the moveable restaurant to sit within NEC Group venues, such as the National Exhibition Centre, The Barclaycard Arena and the Genting Arena, to capitalise on visitors looking for a different food experience at high footfall events.
Atlantic Group, the food and berage interior design specialists, was commissioned by Amadeus.
Emma Thorn, head of marketing at Amadeus, said: “The Ribbon Room was a real challenge for us. We work with shop fitters and exhibition stand builders all the time but idea fell out of specialism for both.
“Atlantic had been talking about re-board as a point of sale solution for some time, so I challenged them to scale up to larger formats and they succeeded.
“However, due to the unique nature of the pop-up concept it caused a few headaches and there was learning on both sides with a couple of things we would do differently next time, but the result was worth it.
“With the current location being more of a hidden gem for second city shoppers, we are really excited to put The Ribbon Room in a high footfall area on a show like Gardeners World or Clothes show and watch it flourish.
“The hidden and quirky aspect of it brings a smile to people’s face and we will hopefully add another exciting food solution to visitors of the NEC Group venues.”
The Ribbon Room is open from Monday to Saturday 12-4pm for a limited time only.