The first store, located in the NEC’s atrium unveiled its new look on February 5th, and its flagship Starbucks in the Piazza will undergo its transformation in May for a June opening.
Food and beverage director Marc Frankl, said: “As the Atruim Starbucks became busier, the design and layout of the counter space made operating the unit very challenging. The limited space meant that there was no handoff point to serve multiple customers.
“Our main concern was that we were impacting on the customer experience of those visiting conferences or exhibitions by not being able serve quickly or efficiently enough.
“By adding the new till and coffee machine we will not only increase our serving capacity by 50% but also speed up the process for the NEC visitors.”
The refurbishment at the Atrium has seen the counter area expanded to create more space for staff to operate with the addition of a third coffee machine, third till and handoff point. At the same time the seating area has increased from 79 to 99 covers.
The Piazza site will see a third till and with a fourth coffee machine added with an expanded counter area. An extra seating area situated indoors will be added to increase covers by 50 and enhance the customer experience during in the colder months.
Amadeus has worked in partnership with the NEC since its opening in 1976.