Macphie launches vegan cake and muffin mix range

02/11/2018 - 08:40
Macphie has launched a vegan-certified cake and muffin mix range. 


The cake mixes, available in plain and chocolate, can be topped with vegan frosting.


The products have been vegan-certified after an ‘intense’ audit process.


Anna Massie, senior category marketing manager for Macphie, said: 
“Sometimes food trends come and go within months, but other times they create a fundamental change in how we live. 


“Macphie believes that a diet free from animal derivatives is part of a long-term change in society and with over half of the UK population adopting vegan-buying behaviours, it’s vital to understand their needs.  


“So we made the decision to pursue full certification for our vegan product range.

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Vegan baking is more complex than it might seem at first, as ingredients derived from animal products are intrinsic to the stability and characteristics of the finished product.

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The new vegan mixes are robust and require only the addition of vegetable oil, glycerine and water to the mix for a light and airy plain or chocolate sponge that everyone can enjoy.
It’s the quality without compromise that is the signature of Macphie, delivering a premium bake, with vegan certification.


Find out more information visit: www.macphie.com

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