URBAN eat expands Christmas range

10/10/2018 - 12:55
Sandwich brand URBAN eat has expanded its Christmas range this year, with two new additions including a ‘veggie feast’ and turkey, bacon and stuffing sourdough toastie.

It follows company-led research which claims that “festive turkey sandwiches make URBAN eat’s top ten best sellers list whenever they are available,” and “more seasonal sandwiches are sold in the second week of December than any other time.”

The full collection will be available from 5 November, and features:

  • Turkey feast sandwich: Turkey with sweetcure bacon, stuffing mayonnaise, cranberry sauce and salad leaves on malted bread
  • Turkey, bacon and stuffing sandwich: Turkey with stuffing and bacon mayonnaise on white bread 
  • Brie and cranberry wrap (vegetarian): Brie cheese with roasted vegetables, salad leaves and cranberry sauce in a tomato tortilla
  • Turkey bacon and stuffing sourdough toastie: Turkey with beechwood smoked bacon, stuffing, béchamel sauce on a sourdough bread, topped with a cheese and dried cranberry topped toastie
  • Veggie feast sandwich (vegan): Sweet potato falafel with beetroot, carrot and cranberry slaw, vegan cranberry mayonnaise and salad leaves on malted bread 

Adelie Foods head of brand, Isla Owen, said: “The Christmas sandwich is now a much-loved tradition of the festive period in the UK and as well as being a highlight of lunchtimes for consumers, it provides a massive opportunity for increased sales for retailers. 

“As well as our tried and tested favourites, we’ve extended the (URBAN eat) collection this year to tap into consumer interest for more vegan on the go products, while also catering for the demand for hot eats that can be eaten out of home.

“Our extended collection gives retailers even more opportunity to take advantage of what’s long been a thriving market.”

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