University of Hull to introduce digital ordering for students

18/09/2018 - 07:00
University of Hull students will be able to order food and drink directly from their phone through a digital ordering and table delivery service at its Sanc bar, delivered by the Preoday app.

The menu includes classic meals, a wide variety of vegan and gluten free options as well soft drinks, beer, wine and cocktails.

The Students’ Union catering team will benefit from reduced queues, leading to greater productivity for the operations team. They can also utilise customer data, gathered via the app, to forecast sales trends and develop personalised marketing campaigns.

Andy King, director of commercial services at Hull University Union, said: “With a tech-minded student body, it’s important that we keep pace with wider industry trends. In part, that means offering digital services, equivalent to those expected from retailers and food operators on the high street.

The Sanc bar is the largest of our food and drink outlets and is therefore extremely popular; we expect Preoday’s platform to help in providing students with that anticipated level of service, while enabling us to maintain a rapid, streamlined operation throughout the day.”

Nick Hucker, CEO of Preoday, added: “At Preoday we’re thrilled to take our first steps into an exciting new vertical, university campus catering, and look forward to announcing further education alliances in the coming months.

"With more than 16,500 students in attendance at the University of Hull, digital ordering gives the Sanc team the opportunity to cater for more customers, faster than ever. Given the enhanced, convenient service, and the quality of food on offer, they are ideally placed to compete with other less convenient, external food operators.”

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