Rational drives customer support with new marketing director

Rational marketing director, Adam Knights
11/07/2018 - 07:00
Equipment manufacturer Rational has promoted Adam Knights to marketing director to “develop enhanced customer support strategy.”

In his new role, Knights – formerly internal sales director – will be particularly focused on ‘customer lifecycle management’ - supporting customers throughout the life of their Rational appliance. He will also all aspects of marketing communication, campaigns and product launches

He said: “The demands that caterers put on their prime cooking appliances are changing all the time as new food ideas, cuisines and trends are developed.

“This is where multifunctional equipment scores so highly because it can adapt.

“At the same time, Rational products are built to last for many years, and we want to ensure that customers have the opportunity to maximise their investment’s potential for all that time. Hence the move to develop lifecycle support.

“I know I can count on the support of colleagues from both inside and outside the company. I’m looking forward to getting my teeth into this challenging role.”

Managing director Simon Lohse added: “Adam is a leader and an innovator who has the ability not only to initiate concepts, but also effectively manage their introduction and development in the company.

“Rational is developing the lifecycle support idea globally – it’s a core strategy for the company.”

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