Nescafé launches new 'sqround' packaging

06/04/2016 - 14:48
Nestlé Professional has launched new ‘sqround’ packaging for its Nescafé range.

The traditional design has been replaced with a curvy newcomer that merges the benefits of ‘square’ with ‘round’ and aims to provide convenience for the hospitality industry.

Lynn Little, standard ingredients lead at Nestle Professional, said: “Our new ‘sqround’ tin will completely transform how users are able to serve, store and present coffee.  From ‘lost lids’ to ‘hard to grasp’ tins, we know from our commercial customers that it’s the small things that often present irritating challenges, but the new tin means these frustrations will now be a thing of the past. 

“Since launching the world’s first instant coffee in 1938, Nescafé has always remained at the forefront of innovation.   And working directly with caterers, Nestlé Professional® strives to not only make products better, but to find ways of making our customers’ lives easier.  The new ‘Simply Better Tin’ is the latest in a long line of product development, and one we hope will make the art of making coffee that little bit simpler.”

The new Nescafe ‘Simple Better Tin’ is available now across all the most popular ranges including Original, Gold Blend and Azera.

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