Melitta announced as Manchester United’s new coffee partner

Industry
22/11/2017 - 11:02
Melitta, a leading producer in coffee and coffee machines, has signed a deal with Manchester United to become its official coffee partner.

The subsidiary of the German-based Melitta Group will have 200 of its coffee machines and makers installed within executive boxes and hospitality areas around Old Trafford, the club’s 75,643 capacity stadium.

The manufacturer has also played a role in the refurbishment of the stadium’s ‘Red Café’ with the installation of a ‘sleek’ coffee bar and new dining area within the main restaurant.

The revamped cafe is currently open to the public and will be officially launched with current Manchester United footballers, club ambassadors and legends later in the season.

As part of the partnership, Melitta will produce branded Manchester United coffee machines for purchasing and will also be running competitions and giveaways.

Volker Stühmeier, a corporate manger at Melitta, said: “It is a great honour to work with one of the most successful football teams in the world in such a close and trustworthy way. For over 360 days of the year, our products will be used in one of the most traditional and iconic stadiums in the world.

“We have the ability to not only serve premium quality coffee using our state-of-the-art equipment, we will also be providing a substantial amount of porcelain, accessories, multipurpose and disposable materials. Old Trafford is an extraordinary showcase for Melitta.”

Manchester United’s group managing director, Richard Arnold, added: “Like Manchester United, Melitta is steeped in history. Established over 100 years ago, the family-run business was built on its founders' invention of the coffee filter, a traditional way of making coffee that is still used in homes, restaurants and offices all over the world today.

“We are very proud to be partnering with this household name and look forward to working with Melitta to further enhance the experience of the hundreds of thousands of visitors we welcome to Old Trafford each season.”

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