Kenco runs promotion for professionals

social, media, campaign
Industry
07/06/2018 - 07:00
The Kenco Coffee Company is offering professionals the chance to win 3,001 prizes as part of its 'Cofficionado' TV and social media campaign.

The star prize is a voucher for £1,923 (1923 was the year KENCO was formed) but there is also a range of coffee-related prizes to win, including Tassimo coffee machines with Kenco pods, kettles, Cofficionado mugs, and bags of Millicano coffee.

The promotion runs from June to November and is designed to enhance professionals’ coffee-drinking experience.

Martyn Bell, category marketing manager for tea and coffee specialists JDE Professional, said: “We want to make sure that people get the most out of their coffee experience at work and now they can with our competition to win a range of great coffee related prizes.

"To enter, budding Cofficionados should look out for promotional tins of Kenco Rich (750g), Kenco Smooth (750g), Kenco Decaf (500g) and Kenco Millicano (500g) from June. These tins will feature Mike, the Kenco Cofficionado, along with a unique reference number. Customers need to simply enter that code on our website, win1923.com, to see instantly whether they have won one of the 3,001 prizes we are giving away.”

He added: “We believe this all points to a tremendous opportunity to encourage customers and caterers to trade up to Kenco which is well recognised and loved by UK consumers."

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