Industry prepared to ‘pay more’ for British goods

08/08/2018 - 07:00
With Brexit still looming heavily over the country, a new survey has revealed that 70% of foodservice professionals would ‘be prepared to pay more’ for British manufactured goods.

Undertaken by warewashing company Classeq, the results also found that 40% believe ‘buying British is more important to them’ than it was three years ago – pinpointing Brexit as the main reason.

Good news considering 78% believe British made products to be more expensive than their foreign counterparts. 

Classeq marketing manager, Adam Lenton, said: “The results speak volumes about how the UK market can flourish post-Brexit, and is a great testament in the trust that foodservice professionals have in home-soil manufactured products.

“The research also identified that buyers are increasingly motivated to ‘buy British’ as March 2019 (EU Exit) looms closer.  

“It’s not just about the political or economic landscape. The benefits of ‘buying British’ are extensive to UK foodservice operations, especially when it comes to the speed of delivery both for new machines and spare parts.”

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