Hospitality Works jobs campaign launches

14/02/2019 - 10:22
The annual Hospitality Works campaign has launched for 2019, promoting hospitality as a sector where jobseekers can find ‘gainful employment and a successful career’.

With the support of national hospitality employers, the campaign will be led by the Department for Work and Pensions, The Springboard Charity, UKHospitality and the British Beer and Pub Association.

It will showcase the career opportunities available across the hospitality sector, which currently faces a skills shortage.

Springboard’s chief executive, Anne Pierce, said: “In an industry where skills shortages continue to be challenging and labour shortages heading rapidly to crisis point, there is an acute need to take positive action to attract more people from the UK into the hospitality industry and fill the growing number of vacancies – particularly in the cities.

`”This is why Springboard will be, once again, joining DWP as a major partner in Hospitality Works, rallying our industry partners, ambassadors and delivery teams to engage, inspire and influence jobseekers to join our fantastic industry, through a range of national and local inspirational activities and events in partnership with job centres in every region of the country.”

Hospitality Works 2019 will centre around two ‘Big Bash Events’ held in Manchester and Leeds. The Leeds ‘Big Bash’ event will kick off on 20 February and the Manchester ‘Big Bash’ event will take place on 8 March.

Both events will provide opportunities for a range of employers to meet with their local Job Centre Plus and potential future employees.

The Hospitality Works campaign has created in excess of 8,000 work placements since its conception in 2015. With the set-piece ‘Big Bash’ events and other events around the country planned, a ‘record’ number of jobseekers are expected to find themselves a career in hospitality this year thanks to the campaign. 

Chief Executive of UKHospitality, Kate Nicholls commented: “The hospitality sector is a challenging and rewarding place to work offering a wide range of roles to suit employers and employees in almost any situation.

“We are sometimes unfairly seen as only offering part-time or temporary work. In reality, there is almost no end to what we can offer for hardworking, driven individuals looking to embark on a long and exciting career across a variety of diverse roles. Hospitality Works is a great initiative to get that message out to employers and people looking to work in a vibrant sector, and UKHospitality is very proud to support it.”

Hospitality Works 2019 will also be supported by some of the ‘biggest’ employers in the industry including Marston’s, McDonalds, Hilton, Ei Group, Caffé Nero, Bourne Leisure and Yo! Sushi.

They’ll be taking part through visiting schools, holding events at job centres and welcoming jobseekers into their businesses for a taste of hospitality and to understand what opportunities are available to them within the sector.

Brigid Simmonds, Chief Executive of the British Beer and Pub Association commented: “The BBPA are delighted to once again support the Hospitality Works campaign. Our industry needs to do more to recruit UK citizens to our workforce whether behind the bar or in our kitchens. I am pleased our members are taking part in this important campaign up and down the country, working with Job Centres and potential employees. 

“Campaigns such as Hospitality Works do a great job of promoting the huge variety of career options which the hospitality sector can provide, enabling those looking for work to embark on an exciting and rewarding career.

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