Grab & go market offers 'biggest growth opportunity' - Bartlett Mitchell founder says

14/09/2016 - 10:00
The grab & go market is the biggest growth opportunity for operators, according to Bartlett Mitchell executive chairman, Wendy Bartlett.

Speaking to CGA Peach vice president, Peter Martin ahead of their Q&A session at lunch! Show next week, she claimed hot grab & go offers, especially for breakfast, will be a key trend in the industry.

She said: “This market is the biggest growth opportunity, especially when set at a good price point. Key trends will be specialist ‘grab & go’ – like our new noodles concept and certainly there will be more focus on hot grab and go ideas, particularly for breakfast.

“One of the biggest trends is also how food is paid for, particularly the move to electronic payment, use of smart cards and mobile payment.  It was a slow burn and has just taken off in the last year with a boom.  Using this easy payment technology has increased sales by 20% and mobile apps with pre-ordering and loyalty rewards has driven customer enthusiasm and sales.

“Providing excellent ‘grab & go’ is an integral part of our offer. Customers are generally time poor and need easy, nutritious solutions.  A key factor is making sure that you listen to your customers and get the right feedback.  Measure what is successful and use the till results to make informed decisions.  It’s not a complicated process to know your market; ‘grab & go’ is about making it a simple transaction.”

The trade show dedicated to the grab & go industry will return to the Business Design Centre in London next week (21-22 September).

Other keynote sessions across the two day show include key figures from the likes of Starbucks, LEON, bartlett mitchell, Pret A Manger, Costa Coffee, Welcome Break, EAT., Tossed, Benugo, and Rapide by Café Rouge.

The show will also showcase over 350 companies and is expected to attract over 6,000 attendees. To register for a trade pass, click here.

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