Foodservice chef takes on corporate demonstration role

09/01/2019 - 06:00
Chef Alan Evans has joined Foodservice Equipment Marketing (FEM) as a corporate demonstration chef it was announced yesterday (7 January), to help support its dealers, customers and sales team.

Having previously worked as a chef in hotels, restaurants and hospitals, Evans began doing demonstrations for manufacturing companies 20 years ago and said he “hasn’t looked back” since. His has experience at industry leaders Rational, Electrolux, BGL Reiber and Airedale.

At FEM, he will be responsible for supporting dealers, customers and the sales team to develop the market for brands including Alto Shaam, Hamilton Beach Commercial, Sirman and Pujadas. 

Evans said: “(FEM has) a really attractive portfolio of different equipment. It’s especially exciting to be working with the Vector multi cook oven – it’s not often you get the chance to be involved with something that’s totally different.

“It’s also exciting to be helping a wide range of customers, including dealers, independent operators and major national chains.

“The team at FEM are a great bunch of people, who really care about what they do. I’ve been freelancing for them for a year or so, and they’ve made it easy to slot in, so when they suggested a more permanent role I was delighted to accept.”

Commercial director Mark Hogan added: “Alan brings a different dynamic to the team. He has incredible knowledge and expertise, and understands the kitchen from the operator’s point of view. 

“Plus, he’s a top chef in his own right and a brilliant communicator.  We’re delighted that he’s come on board.”

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