Food business launches to transform the UK into a nation of ‘game eaters’

12/07/2018 - 07:00
A not-for-profit food business – Wild and Game - has this week launched in the UK with the aim of transforming the UK into a nation of ‘year-round game eaters.’

Supplying its products to businesses, restaurants and consumers, its method is to take popular, well-known recipes (think pies, lasagne and burgers) and recreate them using game as a key ingredient.

As such, products currently available include pheasant lasagne, burgers and pate, as well as a selection of game ready meals, with the view to expand ‘rapidly.’ It also offers raw meat for customers to cook themselves.

Co-founder Steven Frampton explained: “We’re keen to make game more prominent in the UK diet.

“It’s low fat, free range and works beautifully in a host of recipes where ingredients such as beef or chicken might typically be used.

“Our products are supplied frozen and so are available all year round, not just in the game season. We would love to see game such as pheasant eventually becoming a common sight in UK supermarkets.

“We’re working with a development chef to create really great recipes, and are very excited about the products that we’re going to be releasing over the coming months.

“We’re not doing this for profit but because we genuinely want to put game more fully on the nation’s menus.

“The business grew out of trying to find ways to make game more attractive to people by putting it into products that they already know and love. We want to make it as easy as possible for people to buy and eat game.”

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