Flagship Europe renamed Creative Foods Europe

11/01/2018 - 07:00
Food and drink wholesaling group Flagship Europe has changed its name to Creative Foods Europe.

The renaming, which became effective on 1 January, follows its acquisition by American food manufacturing firm, OSI Group, LLC, in late 2016.

Creative Foods Europe chief executive, Russell Maddock, said:  “Over the past few years, the Flagship Europe group of companies has grown considerably through both organic growth and strategic acquisitions.

“As a result, we felt the need for an identity that better communicates the fact that, thanks to our in-house new product development teams, development chefs, extensive product portfolio and expert market knowledge across the Group, we are now able to “create” solutions for our customers in many areas of the foodservice market, hence, the name.”

To coincide with the name change, the company has also restructured its sale team to better accommodate what it says is an ever increasing and diversifying customer base.

Maddock added: “Following the acquisition of award winning manufacturer Oliver James Foods and Proper Pies in the summer of 2015, and with the more recent purchase of Calder Foods, a highly respected supplier of sandwich fillings, marinades, sauces, mayonnaise and dips at the end of 2016, we have identified a need to split our sales operation into the channels of Traditional Foodservice, Food To Go and B2B to ensure that we are best placed to serve the unique requirements of each sector.”

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