Eat to the Beat joins Coldplay on their US tour

02/10/2017 - 09:28
Following the success of British band Coldplay’s European tour this summer, music and event catering company, Eat to the Beat (ETTB), has joined the band as they continue their tour of the United States and Canada this month.

Providing daily backstage catering for the 300 ‘A Head Full of Dreams’ tour staff, ETTB crew leader, Susan Power, said: “The food we cook for our touring family evolves as we get to know and understand them better. The recipes we put together are often our first step in exploring new dishes, new ingredients and cuisines and, with them, new ways of living.”

“We will take into account other factors too, the temperatures at the venues and the levels of tiredness for example, to offer the artists and crew the best experience possible - a tired sweaty crew often crave sugary or fried deliciousness and sleep for example, not necessarily always a fancy menu though we must cater for all tastes. They do like a good steak though, and get not a little obsessive about our crab cakes.

“Extra little touches we add include trying to keep the design of the room consistent so they feel as if its home at each venue - a safety zone as it were, with no strangers or photos without permission, just comfort and succour.

 “We have made many friends and love looking after them. This has been a very special tour indeed, and we shall miss them once it is over.”

In a recent interview, Swedish singer Tove Lo, who has been supporting Coldplay on their 2017 European Tour, added: “Yes! We’ve just been talking about that, ‘cos that is certainly not always the case. It’s been such great food. I’m vegetarian and eat vegan and there’s always amazing options for that.  When we get to the venue, it’s always like ‘Right, we’re here, who wants to eat’…and everyone there is so nice.”

ETTB has now provided catering services for Coldplay for 17 years, having started with their ‘Parachutes’ tour in 2000.

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