Délifrance launches Christmas range

07/09/2017 - 12:09
Bakery foodservice provider, Délifrance, has announced the launch of its Christmas range, comprising four new sweet products.

Based upon seasonal market insights – highlighting that nine out of ten adults are expected to buy food specifically for Christmas this year, a further 48% to buy sweet baked goods – the new items include: a panettone swirl, a chocolate and orange swirl, a fig and walnut bloomer and a festive fruit and spice boule.

Délifrance marketing director, Stéphanie Brillouet, said: “Christmas sees consumers buying on impulse and looking for products that both look and taste festive. The Délifrance Christmas range catches the eye and has the taste to match, thanks to our age-old French know-how, gastronomic heritage and passion for inspired baking.”

The new range accompanies Mintel research which found “chocolate and orange to be the most popular flavour combination across all festive food categories in 2016”, and that “one third of consumers (32%) buy seasonal bread during Christmas.”

Available from a variety of wholesalers, visit www.delifrance.co.uk for more information.

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