‘Client loyalty’ secures business, Wilson Vale says

Andrew Wilson, company co-founder
07/11/2018 - 06:00
Independent caterer Wilson Vale claims to have retained over £1.7 million worth of business in the last three months, with its annual turnover expected to reach £33m.

Extending its contracts with both Tarmac and the Priory school (Birmingham) by five years, the company was also awarded an additional contract with a Cambridge-based pharmaceutical firm.

Co-founder Andrew Wilson said: “Our operational focus and emphasis on relationships continues to impact on our business growth and stability.

“We have managed Tarmac’s catering operation since 2013, starting with its corporate headquarters (Birmingham) and growing the portfolio since then.

“This latest retention is a great milestone in our relationship and it shows that our on-site and operational teams are fully supportive and engaged with our clients and customers.

“All of our operational managers have the craft skills to step into the kitchen when required, making it a very strong and responsive team. 

“Our ratio of clients to area manager is also very low (averaging at eight clients per area manager) because we firmly believe that relationship building and great communication lead to client loyalty and satisfaction”.

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